Email Marketing Copywriting Seminars

“And of course Netconcepts can’t be beat when it comes to optimizing a site for high search engine placement.

Continue reading »

Filed under: Email Marketing SEO Testimonials Web Development | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Spam bills are passing because constituents are pushing legislators for a resolution to their inbox deluge. They want their inboxes reserved for conversations with people they know, not solicitations from people they don’t. Email is NOT direct mail. Traditional direct mail in the online world IS spam. Read on to learn how to prepare to play the new game.

Continue reading »

Filed under: Articles Email Marketing | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Join us for a hands-on, one-day workshop on Internet marketing tactics, including search engine optimisation, copywriting, conversion, and web project management. Each module will be jammed packed with practical advice, online resources, tools, tips, case studies - including the “inside scoop” on what worked and what didn’t - and interactive critiques of attendees’ websites and online marketing efforts. With a live Internet connection, we will examine in-depth:

Search engine optimisation
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you get your site to the top for those keywords and then stay there?

Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.

• Hands-on keyword research
  
• Fine tuning your content, HTML, design, and site architecture for optimal rankings
  
• Workarounds for poor search engine practices (such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus)
  
• Making your e-commerce or database-driven site “search engine friendly”
  
• Building links (directories, niche sites, etc.)
  
• Google’s secrets revealed (PageRank, hyperlink text, etc.)
  
• Pay-per-click search engines (Overture, etc.)
  
• Benchmarking & competitive intelligence
  
• Measuring the return on your search engine marketing investment

Improving conversion rate
So you’ve got visitors on your website, but will they “convert” to customers? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.

• Developing a unique voice / personality
  
• Active vs. passive tense
  
• Verbs vs. adjectives
  
• “You” vs. “we”
  
• Toning down the marketingspeak
  
• Fine tuning your offer
  
• The call-to-action
  
• Segmenting
  
• Personalizing the content and the message
  
• Marketing metrics: cost per click, cost per conversion, customer lifetime value, churn rate, etc.
  
• “Blogging”

Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

• Writing a strategic brief, creative brief, functional spec, content plan, etc.
  
• Budgeting and resource allocation
  
• Vendor selection
  
• The art and science of estimating time and costs
  
• The web development process
  
• Change management
  
• The project extranet
  
• Web development contracts
  
• Liability and disclaimers
  
• Ownership of source code
  
• Terms & Conditions for your website users

We guarantee that after this intensive workshop you’ll walk away with loads of practical, actionable tactics and tips. So what are you waiting for? Register today.

BIOGRAPHY
Stephan Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimisation, e-commerce, email marketing, and Web site auditing. They count amongst their U.S. clients: Birds Eye, Wella, Midwest Express Airlines, InfoSpace, Homestead.com, The Sharper Image, Cabela’s, and MP3.com; local clients include Westpac (NZ), The Fletcher Trust, nzgirl, SmokeCDs.com, TrustPower, and Business in the Community.

Stephan is a columnist for Unlimited. He has also written for Marketing Magazine, Management Magazine, Catalog Age, and Building Online Business. He has been featured on the cover of In Business magazine in the U.S. Stephan is a frequent speaker at Internet conferences around the globe - Berlin, London, Toronto, Santiago, Boston, New York, Chicago, San Francisco. He currently serves as a director of Sales & Marketing Executives International.

Filed under: Copywriting Seminars SEO Web Development Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.

Continue reading »

Filed under: Articles Email Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Filed under: Seminars Web Development Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Presented by Stephan Spencer, Managing Director of Netconcepts:

• Search engine optimization
  You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
• Improving conversion rate
  So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
• Email marketing
  Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
• Working with your web developer
  What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

• Usability
• Information design
• Workflow
• Metrics for ROI from a user experience perspective

Filed under: Copywriting Email Marketing Seminars SEO Web Development Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Discover ways you can leverage your catalog content, gain motivated online customers, and win with search engine marketing! This fun, fast-paced panel discussion focuses on search marketing strategies catalogers can implement right now.

Taught by leading SEO experts and search engine representatives, from site design to search engine writing, pay-per-click marketing to campaign development, you’ll discover the exact search marketing techniques you need to skyrocket your online sales.

Heather Lloyd Martin, President, SuccessWorks
Alan Rimm-Kaufman, Marketing Director, Crutchfield
Stephan Spencer, Founder and President, Netconcepts
David Fisher, US Manager - AdWords, Google

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Filed under: Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Learn how to start a word-of-mouth epidemic centered around your company, brand, products or services. Discover how to put together the right offer; examine who’s going to spread your message, and how to make it easy to spread your message via your Web site. In addition, learn how to use e-mail to spread your message. Success stories include Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, and more!

Filed under: Email Marketing Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In this fundamentals workshop, discover the basics of search engines as a tool to promote your organization. Examine which search engines to target, which keywords that are both relevant to your business but also popular with searchers, and the secrets of pay-for-performance search engines. Best and worst practices and case studies give the inside scoop on what worked and what didn’t, and make your e-commerce or database-driven site search engine friendly. Walk away with a search engine marketing plan.

Filed under: Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: